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Revenue model
A revenue model is a framework for generating revenues. It identifies which revenue source to pursue, what value to offer, how to price the value, and who pays for the value.〔Afuah, A. 2004. ''Business Models: A Strategic Management Approach''. New York: McGraw-Hill/Irwin, pp. 67-69〕 It is a key component of a company's business model.〔Wagner, E. 2013. ''5 Business Model Components Every Entrepreneur Needs'' (). Available from: http://www.forbes.com/sites/ericwagner/2013/05/23/5-key-business-model-components/ (20 October 2014 )〕 It primarily identifies what product or service will be created in order to generate revenues and the ways in which the product or service will be sold.
Without a well defined revenue model, that is, a clear plan of how to generate revenues, new businesses will more likely struggle due to costs which they will not be able to sustain. By having a clear revenue model, a business can focus on a target audience, fund development plans for a product or service, establish marketing plans, begin a line of credit and raise capital.〔Grant, E. 2010. ''Defining a Revenue Model for Your Business: A solid revenue model is the foundation for a sustainable business'' (). Available from: http://www.business.com/business-planning/defining-a-revenue-model-for-your-business/ (20 October 2014 )〕
==Types of revenue models==
The type of revenue model that is available to a firm depends, in large part, on the activities the firm performs, and how it charges for those. Various models by which to generate revenue include:
抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』
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